4 Compelling Reasons to Integrate Video Marketing into your Company’s Digital Marketing Strategy

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Nearly all brands need video marketing, and this isn’t a new concept. However, video content is becoming more prominent on every channel and online platform. It is more than just a mere piece of your marketing plan. Instead, video marketing should be central to your company’s overall outreach and campaign efforts, particularly your social strategy.

A recent study revealed that 83 percent of expert marketers believe that video content is becoming more imperative for reaching new audiences and keeping them engaged. Indeed, the study concluded that among millennials, two-thirds of social network users engage with a particular brand after watching some videos posted by the brand on social platforms.

Video marketing might seem overwhelming at first. However, hiring someone with in-depth knowledge of video production in Manchester is one way of getting high-quality corporate videos that could help put your business in the lame light. Here are the reasons you should integrate video marketing into your content marketing strategy.

1. Video content improves SEO

According to a study done by HubSpot, 65% of company executives who polled said that they checked a marketer’s site after watching a branded video. Thus, a professionally-produced video content boosts viewer engagement and can drive traffic to your site.

Google is getting better at machine learning, and it can recognize thousands of image elements within video content. Also, it can catalog all relevant keywords, and this could give your website a significant SEO advantage and rank better on SERPs.

2. High-quality videos increase conversion rates

Adding video content on your landing page can increase conversions by 80% or more. In fact, replacing a picture with a short, optimized video can boost conversions. This is because a one-minute video offers a more detailed description of your service or product compared to text. As your audience becomes more engaged, they will retain the message and probably trust your brand more. This trust eventually leads to higher conversions.

3. Video marketing, particularly on mobile, is here to stay

video editing

Clearly, video content consumption and marketing appears to have reached maturity, and relevant trends suggest that it is here to stay. You can create different types of video content, including interviews, product introductions, company culture, webinars, and more. Your videos should be attention-grabbing and give the viewer a reason to continue watching within the first 10 seconds.

Many marketing experts agree that smartphones, tablets, iPads, and other mobile devices are frequently used to access video content. By adding subtitles to your videos, you make them user-friendly, and this could dramatically boost mobile user engagement and conversion rates.

4. Audiences trust videos more than text

Research has proven that video content generates more trust in the target audience compared with infographics and blocks of text. This makes sense as the cost of producing high-quality videos discourages spammers from creating this form of content. Most customers feel confident in making a purchase decision after watching a high-quality video associated with the brand.

Video marketing is linked to superior reach, higher conversion rates, and the ability to convey detailed descriptions are the three major selling points of video marketing. Incorporating this strategy into your company’s content marketing strategy could lead to growth.

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