There are now millions of photographs uploaded online daily thanks to the growth of social media and online shopping sites. With the advent of high-end camera phones, it is now easy to take and edit a photograph with only a few steps.

Technology makes photography seem easy, but it is far from so. For those who want to exude the best image of their brand, professional photo editing is essential. You might use the best camera available but then ruin your photograph with the wrong processing technique.

A jewelry retouching service, color adjustment, and creation of curves are some of the techniques used to boost your image. Contrast is, however, one of the essential methods when editing high-end photos.

This denotes the difference in the tones used in your image. In most cases, cameras will create certain imperfections with your photograph’s contrast. Editing aims to generate a unified illumination while balancing the tones in your image.

This, in turn, generates the clarity, colors, highlights, and textures that will transform it. Here are the types of contrast that might be used in your photo.

Tonal Contrast

This refers to a difference between the dark and bright areas of your image. Tonal contrast will make your subject look undefined or defined depending on your intended image look. It is achieved by differentiating the contrast of the grays, whites, and blacks on your image.

High Contrast

This generates an image with a broad range of tones. It is generally filled with white and black shadows and bright highlights. High contrast images have deep textures and intense colors, thus generating quite profound results.

They more or less exude images taken in bright sunlight. The photos are therefore commonly used for product advertising.

Low Contrast

Young photographer smilingLow contrast images blend dark and light areas, thus creating a soft and flat photograph. There are no hardly any shadows or highlights used in the images.

Moreover, the images created primarily comprise different shades of gray. The dullness of darks and lights mutes the image much like an image taken in foggy weather. These photos are used for product images that want to exude an aura of sophistication.

Low- and High-Key Contrast

Images with a high-key contrast mostly comprise whites and light grays in addition to bright tones. Low-key contrast images, on the other hand, primarily include shadows and blacks and dark grays.

These contracts are generally used for highlighting areas on an image. They are thus often used in landscape photography.

Color Contrast

This focuses on the interaction of different colors on an image based on their position on the color wheel. A picture can, for instance, appear “warm” by bringing out its yellows and reds or “cool” when focusing on the greens and blues. Color contrast will generate the mood of your image.

Numerous online editing tools make the above contrast types seem easy to add or remove from your image. They will, however, give you little or no insight into the type of contrast that works for your photo and its intended message. A professional editing agency, on the other hand, will work with you to guarantee your images positively impact your brand.